You are feeling a little
hysterical--your home has been listed for two weeks, and you have seen only one
newspaper ad featuring it. Although your house is being shown regularly, you are
wondering if the agent is doing enough.
Sellers often equate effective marketing with
classified ads in the weekend Sunday real estate section, however, the most
skilled Realtors know their market well enough to know where the prospective
buyers for your home are likely to come from. They will look for the best ways
to reach those people through direct mail, telephone contact or specialized ads
in neighborhood publications. They will also work to get their colleagues
excited about your house, especially agents who have many listings or sales in
your neighborhood. And remember--it is important for you and your agent to
communicate often so you will know exactly what is being done to sell your home.